East End Roller Rink 7320 East Central, Albuquerque, NM. It is hard to see on this postcard and in Black-and-White that the roof blended with the sky. Was it Segmental Arch just like the illustration? See next photo to see what I mean. If not, it would be Gable with Valler Roof. I see beautiful cars! All but the white one are 1930s. The White car is a 1920s. I could not make out the brands though. White? That is rare for its time. It might be a Thomas Flyer since they often have it in White. Made in Buffalo, NY. The first one up front or closer to the photographer might be a Cord. But I am not sure. Source: private collection. Photo clean up by Dead-Rinks.
East End Roller Rink 7320 East Central, Albuquerque, NM. This illustration showed a very different architectural design than the actual structure seen in the post card seen above. This one showed a D-Arch or known as Half Barrel Arch. But the postcard appeared to be showing Gable. I believe that is Gable after all. Source: private collection.
East End Roller Rink 7320 East Central, Albuquerque, NM. This classified ad was seen in Albuquerque Journal newspaper on July 4, 1939 that the Sandersons were selling half interest in the rink in order to invest more money into the building. That is what I think they were doing. Source: Albuquerque Journal, July 4, 1939. Photo clean up by Dead-Rinks.
East End Roller Rink 7320 East Central, Albuquerque, NM. This classified ad was seen in Albuquerque Journal newspaper on February 2, 1940 announcing grand re-opening coming soon. It did not say re-opening but it was after the new partnership were added after that advertisement in July 1939. Apparently did the rink actually closed in June 1939 till March 20, 1940? It was possible. Source: Albuquerque Journal February 2, 1940. Photo touch up and digitally remastered by Dead-Rinks.
East End Roller Rink 7320 East Central, Albuquerque, NM. Finally it says it is opened! Yay! "What happened all that time it was closed!?" were on the thoughts of skaters in town. I wonder too. Why? What happened? Source: Albuquerque Journal March 20, 1940. Photo touch up and digitally remastered by Dead-Rinks.
East End Roller Rink 7320 East Central, Albuquerque, NM. The article happened to be on Halloween but it has nothing to do with that holiday. It has to do with their Source: Albuquerque Journal October 31, 1940. Photo touch up and digitally remastered by Dead-Rinks.
East End Roller Rink 7320 East Central, Albuquerque, NM. Taking advantage of home based state fairgrounds which can draw thousands if not, millions of visitors annually. This ad in 1941 targeted the market of fairgoers to come and check out the largest rink in New Mexico. I am not sure if people would have energy to go skating after the fair. I know. I am exhausted after just HALF a day at the NYS Fair which is merely 5 minutes from me even when I was in my 20s. Honest! Good idea to advertise during the Fair but not for during the Fair because the Fair is each state's own "Mecca" where everybody goes. Source: Albuquerque Journal September 25, 1941.
East End Roller Rink 7320 East Central, Albuquerque, NM. The paid advertisement public announcement of the return of the original owners, likely fully owned at that time in 1945 when that was announced after the partnership ended apparently. It did not say that but it appeared so. And to stop the negative rumors. Sound familiar. It is called "Damage Control." This ad is an excellent example of damage control. See how females names formally announced? Yes, "Mrs. Luther Sanderson", not with her own first name. None of that. Whatever happened to those days!?! Source: Albuquerque Journal Wednesday August 1, 1945. Photo touch up and digitally remastered by Dead-Rinks.
East End Roller Rink 7320 East Central, Albuquerque, NM. This is another fine advertisement. This apparently showing looking like a couple dancing. It was hard to tell because of the format they used as a shadow Silhouette which was common in newspapers in pre-50s. Source: Albuquerque Journal January 18, 1948. Photo touch up and digitally remastered by Dead-Rinks.
East End Roller Rink 7320 East Central, Albuquerque, NM. This is an article that Billy Graham had his Crusade for four weeks then Luther Sanderson bought it to convert to a new rink. This signal the coming to an end for East End Roller Rink because the new facility will enlarge the rink to 20,000 Square feet, that would double the size. Actually double the width plus adding a 6,000 Square Feet practice floor which making it a double rink. That overall total would be 26,000 SF of skating floors! Wow! One of the largest. Source: Albuquerque Journal January 2, 1953. Photo touch up and digitally remastered by Dead-Rinks.
East End Roller Rink 7320 East Central, Albuquerque, NM. This Source: Albuquerque Journal October 13, 1990. Photo touch up and digitally remastered by Dead-Rinks.
East End Roller Rink 7320 East Central, Albuquerque, NM. This obituary was written about the son of Luther who owned East End Roller Rink. Eugene was the manager of the East End just before he operated and owned Rainbow Garden Roller Rink that his father, Luther purchased the property in 1939. More on that in Rainbow Gardens Roller Rink profile. Source: Albuquerque Journal April 17, 2008.
East End Roller Rink 7320 East Central, Albuquerque, NM. One of the stickers. Source: ebay.
East End Roller Rink 7320 East Central, Albuquerque, NM. One of the stickers. Source: ebay.
East End Roller Rink 7320 East Central Ave, Albuquerque, NM
East End Roller Rink 7320 East Central Avenue, Albuquerque, New Mexico. This rink was one of the largest in Southwest United States boosting 10,000 Square feet or in translation as 46.30 feet x 216 feet. It was quite narrow but very long. I would consider that was the longest narrowest rink.
The rink, East End Roller Rink was built in 1935 according to Albuquerque Journal October 13, 1990. But it was quite popular and they wanted to expand and so Luther E. Sanderson and his wife were going to purchase and built in 1939 but because of the war effort was going on, everything was in short supply due to the American program called, "Lease Loan" that the Americans mass produced war efforts including tans, guns, Quonset Huts, uniforms, helmets, planes, jeeps, etc. There was a shortage. But also because of the Axis were in international waters making trades difficult to pursued. The American government banned in 1939 any new construction for anything other than war needs. Recreation were limited and so they could not built in case of war effort. That delayed the construction till it was God blessing to allow what was Billy Graham Crusade was coming because the town invited Billy Graham who was an evangelist. They invited him to do a month retreat to have nightly sermons preaching God's word. However, the town did not have such a venue large enough to house such a large audience to hear the Word of God. And so this was a chance to have the facility built with the same materials that was sitting since 1939!
The delay from 1939 to 1952 was quite a long time. It was almost abandoned. But it became realty.
Back to this. They built the East End Roller Rink and operated but it was quite popular that they had to built a new one. Sure it was largest but the width as I did my math when they explained it was 210 feet long, I had to divide from 10,000 Square feet, I ended up with 46.30, roughly 46 feet and a third inches wide. That is narrow. So, the new rink at Rainbow Gardens is roughly the same length and this means wider. So, technically Rainbow became the largest breaking the record that East End Roller Rink had.
Billy Graham came during the month of November 1952 for four weeks day by day to preach but when that was over, it was done. This is a chance for Luther Sanderman to purchase the facility after a deal was made to erect a 55,000-square-foot building at a cost of $79,000. That means 802,505.85 US Dollars adjusted to 2021 inflation (915 percent increased, June 17, 2021). That is still cheap because for this size of 55,000 Square Feet, you are talking about 3.5 Million Dollars (my educated guess if it was built today). That would be the cheap material built. On more fancy side, about 6.6 Million Dollars (based on 120 Dollars per square foot in a 55,000 SF building).
When Billy Graham finished his tour in San Mateo, New Mexico, the building was quickly up for sale and Luther Sanderman purchased the rink and had it renovated by 1955 when that opened. This meant that East End Roller Rink closed in favor of the new Rainbow Garden Roller Rink which had much bigger rink for skating and a 3000 Square Feet practice rink as well.
More on this in Rainbow Gardens Roller Rink page. The changeover really gave it a huge differences. From one of the largest to the largest.
Please continue the story of the Sandersons' roller skating rinks by on going to the Rainbow Gardens Roller Rink in San Mateo, New Mexico.
The Interior.
it was Maple rink floor.
The Exterior.
It was Free-Span Steel Trusses Wood built and Wood-Walled Warehouse - like Building with Gable and Valler Roof.
The Stats:
Rink Size: 46.30' x 216'. (10,000 SF) Floor: Maple. Floor Layout: N/A.
Building Size: N/A. Built: N/A. Demolished: N/A date but it is now an apartment complex
Type of Building: Free-Span Steel Trusses Wood built and Wood-Walled Warehouse - like Building.
Roof: Gable Valler.
Acres: N/A.
Operated: (Overall)-- 1935 to June 1939, March 20, 1939 to 1955.
Reason for Closure: Needed larger facility to have bigger rink, Rainbow Gardens Roller Rink replaced it.
Wanted: Information regarding exact dates of open/closed, why closed, size of rink, rink materials. Also photos. Anyone knows or have photos, please let me know by emailing at [email protected]. Thank you.
Sources:
Many articles and advertisements from Albuquerque Journals. All have dates shown in the album above. See above.
Date of issue: 17 June 2021.
For office use only: 15 p. (1 pc, 1 i, 6 ad, 5 np a, 2 s.)
© Copyrighted by Dead-Rinks. All Rights Reserved. Jn 3:3 and 16.
The rink, East End Roller Rink was built in 1935 according to Albuquerque Journal October 13, 1990. But it was quite popular and they wanted to expand and so Luther E. Sanderson and his wife were going to purchase and built in 1939 but because of the war effort was going on, everything was in short supply due to the American program called, "Lease Loan" that the Americans mass produced war efforts including tans, guns, Quonset Huts, uniforms, helmets, planes, jeeps, etc. There was a shortage. But also because of the Axis were in international waters making trades difficult to pursued. The American government banned in 1939 any new construction for anything other than war needs. Recreation were limited and so they could not built in case of war effort. That delayed the construction till it was God blessing to allow what was Billy Graham Crusade was coming because the town invited Billy Graham who was an evangelist. They invited him to do a month retreat to have nightly sermons preaching God's word. However, the town did not have such a venue large enough to house such a large audience to hear the Word of God. And so this was a chance to have the facility built with the same materials that was sitting since 1939!
The delay from 1939 to 1952 was quite a long time. It was almost abandoned. But it became realty.
Back to this. They built the East End Roller Rink and operated but it was quite popular that they had to built a new one. Sure it was largest but the width as I did my math when they explained it was 210 feet long, I had to divide from 10,000 Square feet, I ended up with 46.30, roughly 46 feet and a third inches wide. That is narrow. So, the new rink at Rainbow Gardens is roughly the same length and this means wider. So, technically Rainbow became the largest breaking the record that East End Roller Rink had.
Billy Graham came during the month of November 1952 for four weeks day by day to preach but when that was over, it was done. This is a chance for Luther Sanderman to purchase the facility after a deal was made to erect a 55,000-square-foot building at a cost of $79,000. That means 802,505.85 US Dollars adjusted to 2021 inflation (915 percent increased, June 17, 2021). That is still cheap because for this size of 55,000 Square Feet, you are talking about 3.5 Million Dollars (my educated guess if it was built today). That would be the cheap material built. On more fancy side, about 6.6 Million Dollars (based on 120 Dollars per square foot in a 55,000 SF building).
When Billy Graham finished his tour in San Mateo, New Mexico, the building was quickly up for sale and Luther Sanderman purchased the rink and had it renovated by 1955 when that opened. This meant that East End Roller Rink closed in favor of the new Rainbow Garden Roller Rink which had much bigger rink for skating and a 3000 Square Feet practice rink as well.
More on this in Rainbow Gardens Roller Rink page. The changeover really gave it a huge differences. From one of the largest to the largest.
Please continue the story of the Sandersons' roller skating rinks by on going to the Rainbow Gardens Roller Rink in San Mateo, New Mexico.
The Interior.
it was Maple rink floor.
The Exterior.
It was Free-Span Steel Trusses Wood built and Wood-Walled Warehouse - like Building with Gable and Valler Roof.
The Stats:
Rink Size: 46.30' x 216'. (10,000 SF) Floor: Maple. Floor Layout: N/A.
Building Size: N/A. Built: N/A. Demolished: N/A date but it is now an apartment complex
Type of Building: Free-Span Steel Trusses Wood built and Wood-Walled Warehouse - like Building.
Roof: Gable Valler.
Acres: N/A.
Operated: (Overall)-- 1935 to June 1939, March 20, 1939 to 1955.
Reason for Closure: Needed larger facility to have bigger rink, Rainbow Gardens Roller Rink replaced it.
Wanted: Information regarding exact dates of open/closed, why closed, size of rink, rink materials. Also photos. Anyone knows or have photos, please let me know by emailing at [email protected]. Thank you.
Sources:
Many articles and advertisements from Albuquerque Journals. All have dates shown in the album above. See above.
Date of issue: 17 June 2021.
For office use only: 15 p. (1 pc, 1 i, 6 ad, 5 np a, 2 s.)
© Copyrighted by Dead-Rinks. All Rights Reserved. Jn 3:3 and 16.